Measuring online buzz about your brand? Is that possible? According to the folks at iMediaConnection that's just what Neilsen BuzzMetrics has developed technology to do. Their software creates "Brand Association Maps" according to what's being said and posted about brands online.
This technology takes online marketing research to a whole new level. This kind of information will make it possible for marketers to find out what consumers truly think and feel about their brand.
After hearing about this new innovation from Neilsen BuzzMetrics, I checked out CEO Jonathan Carson's blog, Mouthpiece, a very good read by the way. He talked about how marketers will not only change the way they retrieve information from the web, they will also change the way they send messages through the web. There are going to be opportunities to develop "next generation" targeting systems that will optimize advertising and message capabilities across the web, whether it be through social networks, blogs, online forums, or anything else.
Saturday, April 7, 2007
Measuring Brand Buzz
Posted by chelsea at 8:14 PM
Labels: Advertising, Marketing Research, Online Forums, Permission Marketing, Promotion
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1 Comment:
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